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About NICI

The NICI GmbH is one of the leading manufacturers of plush and gift products for the entire family, worldwide.

Apart from famous brands such as Jolly Mäh and Wild Friends, NICI offers regular seasonal product novelties, and a newly developed baby and infant toy line. Products under popular licenses like Shaun the Sheep™, Barbie™, Bella Sara™ and Little Raven Socks™ complete the product portfolio. NICI was founded in 1986.

The NICI GmbH is based in Altenkunstadt in Upper Franconia, Germany and currently employs more than 400 members of staff, worldwide. The name NICI signifies highest quality, safety and appealing designs.